Get the life you want with the business you have.
Do you own a business and are….
Struggling with burn out.
Working all of the time but have nothing to show for it in your bank account.
Constantly frustrated with your staff.
Stressed because you never have time for your family
Cursing the decision to start a business in the first place
then….
You’ve come to the right place.
My name is Ian Gurfield. I own a cult food business in Wisconsin and for many years the description above was me.
Not only did I overcome these struggles but I can help you do the same.
I help people with established, profitable businesses, who, for whatever reason, are dissatisfied with their lives.
Let me be clear. I’m not here to help you get “work/life balance”. As a fellow business owner we know this term is bullshit.
I’m here to help you identify the life you want and then how to get your business to support that.
My approach is tailored to address your needs and desires. There’s no judgment here.
So, if deep down happiness for you is being a baller and working 100 hours per week, great.
Or if working less so you can spend time coaching your kids is your thing, then let’s get after it.
We’re not here to engage in fantasy or stroke egos. We’re here to get you lasting, positive change. And make your business work for you.
“Ian has worked with our company and me personally for the past three years. He has helped me identify what I really wanted out of my professional life and what I didn’t. More importantly he’s been a strategic partner and coach to implement the positive changes I’ve wanted but was hesitant to pursue. I also appreciate Ian’s “in the trenches” business experience. His 20+ years of running a business mean his advice is based on real world wins and losses. I love that he always seems to have a great business story to back up a point he’s making”
Download this free guide to get 7 of my best tips to build a great business and have more freedom.
In this guide you will learn:
- How to create successful, long term business partnerships
- The very first step you should take to put you on the path to freedom and success
- A simple three pronged system for managing and getting results from staff.
- And more…
Ian worked with our team to help us identify what it is that we are trying to achieve versus what simply is a distraction.

Vision and Action
This is my methodology boiled down into a nutshell.
When we work together we identify what you want for your life and then we figure out how your business can help you get it.